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NFTs and responsive website

Roles: UX Designer and Researcher

Many artists are moving towards NFTs to find new audiences for their artworks. NFT's are a way of categorizing digital artworks that enables designers to monetize their work. It's supposed to be a quicker process and a more accessible way for designers to produce work and reap the rewards for their creativity. 

Working digitally helps me to see my work through a different lens. A computer usually is my last step when I’m creating after completing all the prep work. When asked to collaborate with Studio 606 on NFTs, I jumped at the chance. After some research we found the mechanics behind randomizing the NFTs.



I am a painter and illustrator at heart. When I create, I reach for pencils, paper, inks and gouache. My color palette is limited, that way I can turn up the personality of the woodland creatures. I also designed the site at



One hero character is selected as the main model. After that, different sets of eyes, noses, backgrounds and headgear can be added. These can be shuffled on the main model, creating many different combinations and new characters in the final. 


Our competitive research showed that art generated from computer algorithm can feel a bit stiff and have a number assigned to the file. This can cause the final result to lack character. 


Sketching & Iteration

To keep a hand done feel in the final images,  I printed out templates on paper. This allowed me to sketch directly on the paper with pencil and ink. That way the ideas were able to flow and be shared more freely.


Once I picked my zen bear(beer) as the base, I digitally removed the horns, eyes, nose and mouth. The result is an open space to customize.

Round One

It was a natural choice to start by painting more bears, pandas, and play with expressions. We tested the first round sketches with 5 people and got positive responses from the initial designs.