Paths present

I've spent a decade on the Wix.com support frontline, helping creatives and business owners build their websites. It's been fascinating and eye-opening. Turns out, I was unknowingly stepping into UX research. Check out my full case study here.

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If a Wix help article or feature stumped me, I knew it’d trip up our customers too and I felt that firsthand. 

 

Spotting trouble at Wix taught me how to dig deeper. Solving it with others taught me how to design better. That turn in the road set me hunting for more opportunities to build with users in mind. That led me to Stanford's AI Product Design program and a focus on keeping humans at the center of AI.

 

Want to know more about where I’ve been and where I’m going? Here’s my resume and here are some of my recent projects, or drop me a line.

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