Hiroo Nagahara opened Bao Hiroo in downtown L.A.’s Arts District. Born and raised in Tokyo, Japan, Chef Hiroo's passion for food started when his mother introduced him to the Tsukiji fish market in Tokyo, where they would regularly stroll the aisle selecting their favorite seafood from various vendors. That experience started Hiroo on a journey to understand the rich nuances of different ingredients and how they work together to become something great.

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I created the mascot, hand drew the logo, built a font sent and had a solo exhibit in the space. The process taught me the power of service design.